The first time I had Dough was at the Brooklyn Flea in 2012. While walking around the food vendors located in the basement of the Williamsburg Savings Bank, I saw an ordinary looking glass case with shelves of donuts accompanied by an inconspicuous sign that said "Dough".

The reason I plunked down my money? All of the trays were empty save for 3-4 donuts. I bought a fragrant lemon poppyseed donut which was the best donut I ever had. The taste of fresh lemon juice and zest and poppy seeds was pure and refreshing. When I went back to the cart for more, the shelves contained nothing except for a few crumbs.